UX Design & Web Consultancy
People buy when they feel understood.
I audit, design, and build your website, guided by customer insight.
See how I workSmall moments of doubt cause friction.
Every hesitation a visitor feels — a confusing layout, an unclear message, a product page that doesn't answer their questions — is a moment where they might leave. Most people don't abandon websites out of disinterest. They leave because something felt slightly off.
These lost moments are invisible in your analytics. But they show up clearly in your conversion rate. The good news is that with the right approach — rooted in how real customers think and behave — these moments can be found and fixed.
Three ways I can help improve your website
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Audit
A deep review of your website through the lens of your customers. I identify where you're losing people and why, with a prioritised report of what to fix first.
Design
UX and visual design rooted in customer insight. I redesign the pages and flows that matter most, turning hesitation into confidence.
Build
Development that brings the designs to life. Fast, accessible, and built to convert — with a CMS so you stay in control.
Case Study
Before & After
The Garden Tablecloth Co. — a complete rethink of the customer journey.
Before
After
About
Design, Technology, and Human Behaviour
I'm a UX designer and web consultant with a background in advertising and front-end development. That combination — creative strategy, customer psychology, and the ability to build — means I can take a problem from insight all the way through to a live website.
I've spent years studying how people behave online and what makes them trust — or not trust — a brand. I apply that understanding to every project I take on, whether it's a quick audit or a full redesign and build.
I work with small and medium-sized ecommerce businesses who know their product is good but feel like their website isn't doing it justice.
Problems I Fix
These are the issues I most often see in ecommerce stores.
Low conversion rates
Visitors browse but don't buy. Something in the journey is creating doubt — and doubt kills conversions.
Weak trust signals
No reviews, a vague returns policy, or a dated design. Customers leave before they commit when trust isn't established.
Weak product pages
Thin copy and poor imagery fail to answer the questions customers need answered before they'll hand over their card.
Confusing shopping
A navigation or checkout that makes people stop and think is a checkout that makes people leave.
Generic looking stores
A store that looks like every other store gives customers no reason to choose you over the alternatives.
Mobile journeys
Over half of shoppers browse on mobile. A clunky mobile experience is silently costing you sales every day.
Feel free to schedule a quick call.
No commitment needed. Just a conversation to understand where you are and whether I can help.