Helping you build trust & drive results.
I audit, design, and build websites so visitors instantly understand what you do, and trust you enough to buy.
Currently taking on new projects
Small moments
of doubt cause friction.
The gap between what a visitor expects and what they find is what creates hesitation. That can come from messaging that isn't quite right, a structure that doesn't guide them, or pages that don't answer what they came to find.
These things rarely look like problems. But they affect whether someone understands what you offer, feels confident enough to take action, and decides to come back.
Before & After
The Garden Tablecloth Co.
Conversion rate up
+75%
2.3% to 4.1%
More visitors completing enquiry forms
Bounce rate down
-21%
42% to 33%
Fewer users leaving immediately after landing
Problems I Fix
Visitors who don't convert
People browse, read, maybe even add things to their basket, then leave. Something in the journey is creating hesitation, and that hesitation adds up.
Missing trust signals
A vague returns policy, no reviews, a contact page that feels thin. Customers notice these gaps even when they can't name them.
Pages that don't answer the question
Good copy and imagery do the job of a good salesperson. Without them, customers are left guessing, and guessing rarely leads to buying.
Navigation that slows people down
If someone has to stop and think about where to go, that's a moment of friction. Too many of those moments and they leave.
A design that feels off-brand
When a website looks like it could belong to anyone, it's harder to build confidence. Design shapes how people feel about you before they read a word.
Technical problems eroding trust
Slow load times, broken layouts on mobile, images that fail to appear. These things happen quietly and cost more than most people realise.
Three ways I can help
View pricingFrom £145
Website Audits
A thorough review of your website covering UX, messaging, conversion friction, structure, responsiveness, trust signals, performance, and SEO basics. You get a clear written report and a short video walkthrough of what I found and where to focus first.
See pricingFrom £1,495
Website Design & Development
A complete website designed and built around your customers and what you want them to do. Up to five core pages, fully responsive, with contact forms, basic SEO setup, analytics, and two rounds of refinements before launch.
See pricing£30/hour
Website Support & Improvements
Ongoing help with your existing website. Whether you need copy changes, new pages, a refresh to specific sections, or regular maintenance, I can pick things up on an hourly basis without the overhead of a retainer.
See pricingAbout me.
Design, Technology, and Human Behaviour
I'm a UX designer and web consultant with a background in advertising and front-end development. That combination - creative strategy, customer psychology, and the ability to build - means I can take a problem from insight all the way through to a live website.
I've spent years studying how people behave online and what makes them trust, or not trust, a brand. I apply that understanding to every project I take on, whether it's a quick audit or a full redesign and build.
I work with small and medium-sized online businesses who know their product or service is good but feel like their website isn't doing it justice.
Feel free to schedule a quick call.
No commitment needed. Just a conversation to understand where you are and whether I can help.
Response within 24 hours · No sales pitch