Thoughts & writing
Notes on web design, conversion, and building things that work.
Mobile-First Isn't Always Right. Here's How to Actually Think About Screen Size.
Most responsive design advice assumes mobile-first is always the answer. It isn't. This post breaks down when it applies, when it doesn't, and the specific UX and CRO changes that make the biggest difference at different screen sizes.
The First 5 Things I Check When Looking at a Website
A quick look at the first things I notice when reviewing a website, from clarity and structure to trust and usability, and how these small details affect performance and conversions.
The Trust Signals That Actually Matter on a Product Page (And the Ones That Don't)
Most online websites know they need trust signals. They add a few padlock icons, paste in some star ratings, and call it done. But trust signals aren't a checkbox. They're a conversation your page is having with a first-time visitor who has no reason yet to believe in you.
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